Viagra SEO is definitely one of the most difficult niches. Just like with any of the other difficult niches a PPC is out of the question.
The biggest PPC advertising platforms (Google, Bing, Yahoo) just simply don’t allow viagra ads.
This is in itself not a problem because SEO and content based link building has a much higher return on investment initially than PPC.
This is because non-paid, organic search traffic has the highest conversion rates among all of the traffic sources. After your company is on first page you should expand and start monetizing other sources of traffic as well but not sooner.
Viagra SEO
We have a few partners, some of them are online pharmacy affiliates -and yes some of them sell Viagra as their main product-. Here is what we have learned working with Viagra manufacturers , e-commerce stores and building our own affiliate site.
Viagra is almost synonymous with spam, the difficulty of this niche is on the same level as adult websites. But that does not mean that spamming and engaging in questionable and sometimes downright nefarious link spamming activities is the way to got. For starters they don’t work, the most you get out of doing it is a Google penalty and it also ruins your brand image forever.
Proper Viagra online marketing
As with any other difficult niche it is very important to maximize the effectiveness of inbound links because it is really hard to acquire them. Make no mistake an SEO technical audit and onpage optimization in itself without links will not make you rank first page.
/Of course if you already have a good number of quality links but really bad on-page optimization or your CMS is not up to the technical guidelines of Google, then on-page and a technical audit can do wonders./
Keyword research for Viagra websites
Every online marketing campaign starts with identifying the focus keywords with the highest potential for the business. This is based on the competition and the search volume and type of each keyword. You need to look for focus keywords with the potentially the highest conversion rate.
SEO technical audit of Viagra e-commerce store
The SEO technical audit is the shortest and easiest part of the online marketing campaign IF! your CMS, which you are using is constantly updated and up to Google’s technical standards and it is SEO friendly. If this is not the case or your website is a static website and you are not using any CMS you might need to make significant changes.
On-page optimization for Viagra sites
Based on the keyword research you can optimize all -or the very least- the main pages of the website. With onpage optimization -since Penguin 2.0- you can successfully optimize a webpage for at most 2 different focus keywords (but focusing on just one is better and more natural) and their long-tail variants.
With on-page optimization done correctly and recommendations of the technical audit implemented to full extent your website is ready to take full advantage of inbound links. If you already have a good number of links from quality websites (depending on your competition) this in itself and onpage optimization might be enough to rank much higher, even first page for your focus keywords.
Link building in the Viagra niche
For any website in a difficult niche link building is the hardest part of the online marketing campaign. Therefore there are some steps, which need to be made to ensure success:
- have linkable content on the website
- not just guest posting: use infographic link building, infographic blog link building, ebook link building and more, these will open up new link building opportunities
- gateway blogs
- use techniques to make the most out of the links built: social promotion, custom images included in guest contributions, interlinking guest posts etc…
In short a successful online marketing campaign for a Viagra website should start with:
- keyword research
- technical audit
- onpage optimization
and then followed by:
- link building
With a well put together online marketing campaign any Viagra blog, affiliate site or webshop can succeed. “Spamvertising” and dubious offers like “cheap PR5 directory links, article directories” etc … might sound good if you are not an online marketing professional but the most they will get you is a Google penalty.
There is a right way to do online marketing for Viagra companies, which works and it does not involve spamming.
