Escort SEO might sound exotic but it is just like doing online marketing for any other client in the adult industry or in a difficult niche.
Depending on your cultural background and the legality of paid sex in your jurisdiction your views on escorts might range from acceptance to disdain. This is exactly what makes link building for an escort site so difficult.
But let’s start at the beginning.
If I were to start a new escort site this is how I would rank an escort site and this is how I would get top rankings for my newly created website.
I would start at a domain auction and hunt vehemently for a high pagerank, PR 3+ used domain with an acceptable, not-spammy link portfolio. The name should be neutral sounding if you hear it mentioned casually, but should be easily associable with a dating site (yes a dating site not an escort site). Something like: seekingcompany.com, lookingforher.com, etc..
Finding a domain like this at a domain auction will probably take you weeks (if not months) and will set you back around a $ 100 to $ 1000.
If you find the right used domain, that will really help to get your site off the ground in the beginning.
Don’t use overly promotional exact match domains. They won’t help you as a matter of fact if you have any adult keywords in your domain name it will make link building really hard.
Content and design
You need really good content on the site coupled with a really nice design to set you apart from the competition. And obviously you need really hot escorts offering their services for affordable prices. This part will set you back significantly in terms of money and time.
Turning a website into a business and making it profitable takes time and it is really an investment in the beginning. Don’t expect quick returns.
Specialize or be a dating site
You either need to specialize in some fetish, category, niche and accept, that you will always be small and your potential audience limited. Or be dating site as well as an escort site, offering genuine dating and match making services and separate profiles for escorts. I would definitely go with the second one. It makes marketing and link building much easier. Under no circumstances should you just be a general escort site unless you have millions of dollars to spend on advertising it.
Because link building is going to be really difficult and expensive (even with a neutral domain name) you need to prepare and maximize the links effectiveness. You need to get your pages optimized for your focus keywords as much as you can. You really should get an experienced online marketing professional to take a look at it. This will help you rank much more easily but you won’t get to the top for competitive keywords without a lot of link building.
The first off-page online marketing activity you do should be media buying, buying and managing display ads on adult websites. Yes banners can work in the adult industry.
You need to spend some of the online marketing budget on link building. You can build links to an adult website, it can be done especially if you went with a neutral sounding domain name as I advised in the beginning.
If you have a neutral sounding domain name and have linkable content (linkable content in case of a dating site/escort site is: dating blog, infographic about dating, matchmaking, video testimony of love found online on the site etc… so just concentrate on the dating aspect) your job will be significantly easier.
After this you just simply need infographic link building and guest posting.
If you have a neutral domain name and linkable content you will only need a few gateway blogs. Link building for a website in a difficult niche is very challenging, therefore you need to use various different link building methods in conjunction to get significant results.
A gateway blog is a thematic blog built on a used high PR domain with an acceptable link portfolio. After you bought the domain you strategically place links to your site creating very valuable links. You can build contextual links supported by internal links.
If you only buy and have a few of these you don’t really need to worry but if you have more than five gateway blog you need to make the necessary steps to avoid being seen as a blog network, which Google penalizes.
Apart from gateway blogs you can use the usual link building techniques.
So if I were to start a new escort site, this is how I would do it. Using these techniqu